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Research papers

Advertising and purchasing

I have been asked to describe to you a proposal recently published by Newsweek magazine in the U.S.A. which has been prepared by Axiom Market Research Bureau Inc.together with the British Market Research Bureau Ltd. in London. It was a study which...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Timothy Joyce
June 1, 1978
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Citation

Joyce, T. (1978a, June 01). Advertising and purchasing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-and-purchasing


Research reports

Consumer attitudes to Easter Eggs

The general objectives of this research were toincrease understanding of consumer attitudes tobuying Easter Eggs. More specifically: 1. To establish motivations for purchase, for whom, and how purchases for childrendiffer from adults;2. To look at...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1978
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Citation

, C. (1978a, May 01). Consumer attitudes to Easter Eggs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-attitudes-to-easter-eggs


Research papers

Circulation control by computer based and supervision models

The need for an analytical penetration by newspaper and magazine distribution as well as the essential need for management to take an interest in entrepreneurial problems in this sphere, indeed to a higher degree than the branded article business...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: F. Schülten, Heino Stöwsand
December 1, 1976
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Citation

Schülten and Stöwsand (1976a, December 01). Circulation control by computer based and supervision models. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/circulation-control-by-computer-based-and-supervision-models


Research reports

Winelands and competitive retail off-licences on behalf of Findlater & Mackie Ltd and Barnaby & Tarr Ltd.

The research objectives were as follows:1. To examine current attitudes towards drinkingand the relative importance of spirits, beerand wine;2. To examine consumer purchasing patterns ofwine, other forms of alcohol and ancillaryproducts the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Winelands and competitive retail off-licences on behalf of Findlater & Mackie Ltd and Barnaby & Tarr Ltd.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/winelands-and-competitive-retail-off-licences-on-behalf-of-findlater-mackie-ltd-and-barnaby-tarr-ltd-


Research reports

Qualitative research into Gales Honey

The specific objectives of the research were:1. To assess the impact of strained clear honeyamongst regular users of clear honey; 2. To discover whether the new process willchange the respondent's attitudes towards andusage/purchasing patterns of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Qualitative research into Gales Honey. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-gales-honey


Research papers

The trade as a consumer

Just as consumers purchase goods from a retailer so do wholesalers and retailers buy products from a manufacturer. This paper takes the concept of penetration and repeated purchase, previously developed for use with consumer panels, and applies it to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Alan J. Handyside, Pauline S. Irons
June 15, 1976
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Citation

Handyside and Irons (1976a, June 15). The trade as a consumer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-trade-as-a-consumer


Research reports

Grecian 2000

On the basis of a self-completion questionnaire sent outto French and Flemish-speaking users of Grecian 2000, atotal of 457 questionnaires was returned. Out of this total, 5 were duplicates. This report, therefore, consists of an analysis...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Grecian 2000. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/grecian-2000


Research papers

Some reflections on article range selection

This paper is aimed at exploring some of the forces that influence the retailer when he tries to compose or change his particular article range selection. In this, as I will endeavour to show, he has an only limited leeway and he is the child of his...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Anton Casper Rudolphus Dreesmann
August 1, 1975
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Citation

Dreesmann, A. C. (1975a, August 01). Some reflections on article range selection. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-reflections-on-article-range-selection


Research papers

Evaluation process models

The choice or decision process of a consumer passes off along several stages. The general sequence of the stages in the decision process is: 1. problem recognition, the felt need for a product or a service; 2. decision to spend money on a product...

Catalogue: Seminar 1975: Market Modelling
Author: Willem Frederik van Raaij
June 1, 1975
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Citation

van Raaij, W. F. (1975a, June 01). Evaluation process models. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/evaluation-process-models